Whether you just started your pest control company or you have a long-standing brand in your community, you can never have “too much” marketing going on. The goal of any pest control marketing campaign is to generate a buzz about your business and create a reputation that your customers can trust. This may sound costly, tedious, and time-consuming, but it doesn’t have to be. In fact, there are plenty of promotional ideas out there that cost little to no money at all to employ.
Listed below are our picks for the top five low-cost marketing ideas for pest control companies so you can promote your name without breaking the bank.
1 â€“ Online Reviews
Online reviews are incredibly influential for local businesses. A staggering 90% of customers say that positive online reviews play a role in their buying decisions, and 86% say the same about negative online reviews. If you can get your happy customers to tell other people online about how amazing your business is, you will quickly build an invaluable reputation on the web. The more good reviews you get, the more future customers will trust your pest control company. This will help you soar above the competition â€“ and you don’t have to pay anything at all to do it!
Casually mention your Yelp or Google Plus account to people you work with and see if any of them leave a comment about their positive experiences online. All it takes is a handful of positive reviews to make a huge difference in your traffic levels.
2 â€“ Social Media Marketing
For the most part, social media marketing is free to try on your own, and it can connect you directly with customers in your area. Facebook alone has an average 936 million daily active users and 1.44 billion monthly active users worldwide. If you reach out to just a tiny fraction of those people, you could generate thousands of leads for your website, your blog and your business as a whole.
Share new specials you have going on for your business, or keep your customers informed about important new developments in the pest control industry. As long as you remain engaged with your viewers, your business will greatly benefit from social media advertising.
3 â€“ Voluntary Services
Sometimes all it takes is one kind act to generate years worth of traffic for your pest control company. If there is a shelter, school, or community center near you in need of pest control services, consider doing some work for free, just because. The good deed alone will make you feel better about the work that you do, and it is sure to get people talking about your business in the future. The act itself won’t be “free,” but the word of mouth advertising that comes from it will be!
4 â€“ Search Engine Optimization
Search engine optimization is a sub sector of internet marketing that makes your website more visible in search engines. There are a variety of ways to approach this process, depending on your budget and how aggressive you want to be with your ad campaigns. With this in mind, internet marketing and SEO are far more affordable than traditional print advertising and phone book marketing, and they are much more effective at generating leads in the modern world.
If you run a small pest control company with a limited budget, you may start with a comparably small internet marketing campaign. Once you start building up your client list, you can invest more money in marketing and reap the rewards to come.
5 â€“ Business Partnerships
Having a good relationship with complementary businesses in the area could quickly boost your client list. Contact landscapers, cleaning companies, property managers, real estate agents, and other businesses near you whose customers could benefit from your services. If you agree to promote their companies to your clients, you could both enjoy the benefits of added promotions. You may even go as far as bundling your services together in affordable packages so clients can get the most of what you both have to offer.
Get creative with your pest control marketing strategies, and you can quickly build a name for yourself in your community.