Is Your Pest Control Website Turning Customers Away?
Even the best pest control marketing strategies cannot keep customers on a bad website. If you are struggling to get new clients for your pest control company, the problem may not be in your marketing efforts. Rather, your website may be too outdated or, even worse, too annoying to keep your guests around. Before you give up on online marketing completely, consider making these adjustments to your website design.
Slow Loading Times
This is the most common reason why people stop using a website. If your site takes a while to load at the start, you could literally be sending customers to your competitors. Roughly half of all web users expect webpages to load in 2 seconds or less. That’s right , TWO SECONDS. Something as simple as one extra second on your load time could cost you 7% of your lead conversions and countless leads as a whole.
Common Causes of Slow Load Times
- Oversized Images
- Flash Web Design (It looks great but slow load times significantly)
- Bad Web Hosting
- Poor Website Navigation (Discussed below)
- Overbearing Advertisements (Especially in .GIF form)
Google rewards websites that have fast load times, so keep that in mind when you set up your pest control website. You can still get a great looking site with high lead conversions without annoying your customers with slow loading speeds.
In order to keep people on your website, you need to provide them with direct access to the information they need. In the pest control industry, that means creating a menu that clearly outlines your services, locations, contact information, etc. Think about what your guests are most likely visiting your site for, and then create a navigation scheme that efficiently guides them to the information they want to read. This should include interlinking (linking one webpage to another at an appropriate place) so clients don’t have to hunt for what they want to know. The easier it is for people to move through your site, the more likely they are to stick around and give your pest control company a call.
Out of Control Advertisements
There is nothing wrong with promoting special discounts or bundles that you have going on right now, but that doesn’t mean you have to shove your ads in someone’s face. If your site looks like it’s full of spam and cheesy advertisements, people will quickly turn away. This theory applies to advertisements for your actual company and for other companies you want to promote on your site.
The goal with a pest control website is to get people to sign up for your services, not click on random ads you have on your sidebar. The residual income you can make from pay-per-click ads or click-bait promotions will be much less than the money you earn from consistent, long-term clients. Keep that in mind throughout your web design, and tailor your efforts to fit your core audience.
This is one of the most important, if not THE MOST IMPORTANT, element of web design in the modern world. If you do not have dynamic web design and mobile compatibility, your website will not display properly on tablets and smartphones. Approximately 64% of Americans own a smartphone, and 19% of them use their phones as their primary source of internet access. That means that you could be missing out on a big chunk of your audience by not having a mobile compatible web design. Make sure your design displays properly on all platforms so you can get to your customers no matter where they are.