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Ranking your pest control site on Google requires some traditional search engine optimization work, including keyword placement and linking strategies. Since you probably aren’t looking to connect with customers three states or an entire continent away, you also want to keep local search results in mind. Ranking higher in Google local business results helps you get seen online by users who are in your area and who are searching for pest control services. In other words, Google local business is a great tool for connecting with your target audience.

Optimize your site with both local and industry factors in mind.

For the best chances at ranking higher in Google local business, you need to optimize your site with both local and industry information. That requires geographic-based keyword research to see what phrases people in your area use to find pest control services online. Then, your content should include those pest control keywords as well as location-specific words such as towns, streets, neighborhoods, or states. Include cities and states in titles, headers, and image tags where appropriate.

Include NAP information, your business name, address, and phone number in the right place on your site. NAP information should be crawlable by search engines, so it shouldn’t be included only as part of an image or Flash content. Make sure NAP information on your site matches your Google Places and other online listings, and mark up your NAP with Schema for added visibility.

Inform the pest control consumer with awesome content.

Get more play in search engines and Google local business by delivering awesome content that users particularly local users are likely to share or link to. Content might include tips and articles on your site or a landing page where you partner with another local business or charitable organization to sponsor an event, fundraiser, or consumer service. As a local pest control company, one way you can tailor your content to your target audience is to provide information regarding location-specific pest problems. This way, when individuals search for help with specific issues, your site is more likely to come up.

Take advantage of local business websites for a strong link strategy.

Always claim your Google local business listings, including your Google Places and Google My Business page. Other pages to claim or ensure your data is listed on might include Yelp, Yellowbook, YP, and Dexknows. You can also create a Facebook page for a local business to increase your visibility online.

Managing local SEO can be a complex, tedious process that gets in the way of your customer service efforts. Working with an outside SEO agency lets you get found online without giving up valuable consumer-facing time.