Best Pest Marketing https://www.bestpestmarketing.com Your Pest Control Marketing Experts Tue, 25 Sep 2018 18:31:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 147156451 Pest Control Marketing: Google Local Update https://www.bestpestmarketing.com/google-local-update/ https://www.bestpestmarketing.com/google-local-update/#comments Sun, 09 Aug 2015 17:02:24 +0000 http://www.bestpestmarketing.com/?p=602 In another major update to their local listings, Google is now only showing 3 pest control businesses in their local listings, instead of 7. This may have a major impact on your business. Those businesses that were listed 4-7 will get far fewer clicks and calls, and those who are in the 1-3 spots, should […]

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In another major update to their local listings, Google is now only showing 3 pest control businesses in their local listings, instead of 7. This may have a major impact on your business. Those businesses that were listed 4-7 will get far fewer clicks and calls, and those who are in the 1-3 spots, should get a lot more.

Here is what the full search results page for “pest control lafayette” looks like today:

pest-control-marketing-google1

Here is a screenshot of what the old 7 pack looked like for the search phrase “pest control lafayette la” as of last week:

lafayette-pest-control-old

With the major change in the local search results, here is a zoomed in view of the same search today.

lafayette-pest-control-new

57% of the pest control businesses that used to show up on the first page are no longer there. This is great news to the other 43%, or those in the top 3 listings, as their traffic and phone calls should increase significantly.

Other Major Changes

There are a few other changes that we’ve noticed so far:

Phone Number Removed – Google has removed the phone number from the first page of the results. It is however on the next page, if you click on the listing.
Google+ Links Removed – The link to your google+ page is no longer listed. This may signify the phasing out of Google+.
Added Store Hours – Store hours are now showing on the listing if you have them in your Google directly listing as you should.

Other Potential Future Changes

We are keeping an eye on Google Home Services . In the San Francisco test market, the local listings are replaced completely with paid listings for Google Home Services. We’ll keep an eye on it, and will keep you up to date on any changes.

What will this mean to your pest control business?
If you’re not in the top 3, and were relying on google for the bulk of your incoming phone calls, it might be time to panic. Not being listed on in the top 3 will definitely impact your business in a negative way. However, if you are already in the top 3, then you traffic and phone calls may increase significantly.

However, keep in mind that with those businesses now removed from the 7 pack, the competition for the top 3 just got a lot more intense. This just underscores the importance of having a pest control seo expert on your team that can not only get you into the top 3, but also fend off the those who are hoping to knock you out of the listings.

How Do I Get Listed In The Top 3?

The steps to get your pest control website ranked in the google local listings hasn’t changed.

  • Claim and optimize your Google business listing
  • Optimize your Google business listing following google’s best practices
  • Have a unique page on your website for each of your locations
  • Have a consistent NAP (name, address, and phone number) across your directory listings
  • Get real reviews, from your real customers, in your real service areas.

In conclusion

I’m actually pretty excited about this change. Getting ranked in the google local listings just got a lot harder, especially for someone who is inexperienced in SEO. But our clients will benefit because 4 of their top competitors were just wiped off the map.

This change in google should also be a great reminder, that you need a diversified portfolio of online marketing, including content marketing, paid advertising, social media marketing, and more, which can bring traffic to you from multiple sources. Using google to bring traffic to your website is an essential part of any pest control marketing campaign, but I wouldn’t put all my eggs in one basket.

If you have any questions about how the new change in google will affect your business, feel free to give us a call at 1-866-207-2378, and we’d be happy to help you navigate the new changes. Or, click here to   for pest control companies.

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Pest Control Marketing: Getting More Bang For the Buck With Your Advertising Budget https://www.bestpestmarketing.com/pest-control-advertising-dollars/ https://www.bestpestmarketing.com/pest-control-advertising-dollars/#respond Thu, 30 Jul 2015 13:01:21 +0000 http://www.bestpestmarketing.com/?p=456 Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about […]

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Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about where you spend your advertising dollars.

And according to the latest research on where American consumers look for contractors, you need to spend your money in online advertising. Yelp for Business Owners reports that 85 percent of consumers use the Internet to find local businesses. This means the average customer looking for a pest control contractor isn’t looking for you in print advertising, on the radio, or in the white pages anymore. They are looking for you online.

The question is, will they find you?

Paid Search Marketing

There are several ways to spend your marketing pest control dollars. One way is to go the more “traditional” online route of paid search marketing. Google AdWords is the place to start because Google is the number one search engine by a long shot. We know your potential customers are online, and we know they are more than likely using Google.

Paid search marketing includes pay per click ads that appear in a potential customer’s search results. These are highly targeted and local, matching up a searcher’s physical location and choice of keywords with your ad. AdWords has several powerful tools that allow you to track the success of your ads and make adjustments in order to maximize matches between potential clients and your ads.

While it can be extremely effective, Google Adwords can be a complicated beast. I highly recommend you consult an a marketing company experienced in doing Google Adwords for pest control companies to handle your campaign.

Website Development and Maintenance

Of course, online ads work best if potential clients can follow an ad through to a high-quality pest control website. Building and maintaining a website where clients can learn about your pest control services and products will further drive business.

It may seem like a web site should be maintained by a tech department, but in reality, websites are marketing tools and marketing pest control budgets should include set aside to maximize the website so it converts visitors to sales.

Organic Search Marketing

Paid searches work efficiently and effectively to tap into new customer bases, but other customers will find you through more organic searches of content. To ensure clients find your website, you must invest time and money into content development and social media campaigns in order to optimize your search engine results.

Content like blogs, videos, and infographics increase a potential client’s engagement with your company and your brand making them more likely to convert into a sale or contract. It’s often not feasible for small businesses to take on this work in-house, though, so using a portion of your marketing pest control budget can go a long way.

Google Local Optimization

Your potential customers are using local and mobile search on their mobile phones and tablets more than any time in history. Getting your pest control business on the google map, and getting it ranked has never been more important to a pest control operator.

The most important steps are to claim and optimize your google business listing, establish a consistent name, address and phone number, or NAP, across all of your online directories, and putting a system in place to request and collect online reviews from your existing customers, in your real service areas. Getting your business on the google map, provides the best return on investment to a local pest control business.

Reputation Management

We’ve previously established that your potential customers are looking for you online. You need to make sure that what they find online accurately reflects the image you want to portray. Business review sites like Yelp, Angie’s List, Facebook and Foursquare can drive customers to or away from you. Monitoring these sites and adding to them with customer testimonials and reviews means your best self always shines through and attracts even more clients.

Take a look at how you’re spending your advertising budget. Are you getting the most for your money? Is it time to try to get a little bit more? Focus your advertising online and make sure you are there when your customers come looking.

Need Help?

Are you struggling with your online marketing? Not sure where your advertising dollars are going? Are you having trouble tracking the ROI of your advertising campaigns? Call us! Let our expert team of pest control marketers handle it! We specialize in online marketing for pest control operator just like you. Let us show you how we can grow your pest control business.

Just give us a call at 866-207-2378 so we can help you grown your business.

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How to Rank Your Pest Control Business Higher in Google Local Business Listings https://www.bestpestmarketing.com/how-to-rank-your-pest-control-business-higher-in-google-local-business-listings/ https://www.bestpestmarketing.com/how-to-rank-your-pest-control-business-higher-in-google-local-business-listings/#respond Mon, 27 Jul 2015 12:26:40 +0000 http://www.bestpestmarketing.com/?p=454 Ranking your pest control site on Google requires some traditional search engine optimization work, including keyword placement and linking strategies. Since you probably aren’t looking to connect with customers three states or an entire continent away, you also want to keep local search results in mind. Ranking higher in Google local business results helps you […]

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Ranking your pest control site on Google requires some traditional search engine optimization work, including keyword placement and linking strategies. Since you probably aren’t looking to connect with customers three states or an entire continent away, you also want to keep local search results in mind. Ranking higher in Google local business results helps you get seen online by users who are in your area and who are searching for pest control services. In other words, Google local business is a great tool for connecting with your target audience.

Optimize your site with both local and industry factors in mind.

For the best chances at ranking higher in Google local business, you need to optimize your site with both local and industry information. That requires geographic-based keyword research to see what phrases people in your area use to find pest control services online. Then, your content should include those pest control keywords as well as location-specific words such as towns, streets, neighborhoods, or states. Include cities and states in titles, headers, and image tags where appropriate.

Include NAP information, your business name, address, and phone number in the right place on your site. NAP information should be crawlable by search engines, so it shouldn’t be included only as part of an image or Flash content. Make sure NAP information on your site matches your Google Places and other online listings, and mark up your NAP with Schema for added visibility.

Inform the pest control consumer with awesome content.

Get more play in search engines and Google local business by delivering awesome content that users particularly local users are likely to share or link to. Content might include tips and articles on your site or a landing page where you partner with another local business or charitable organization to sponsor an event, fundraiser, or consumer service. As a local pest control company, one way you can tailor your content to your target audience is to provide information regarding location-specific pest problems. This way, when individuals search for help with specific issues, your site is more likely to come up.

Take advantage of local business websites for a strong link strategy.

Always claim your Google local business listings, including your Google Places and Google My Business page. Other pages to claim or ensure your data is listed on might include Yelp, Yellowbook, YP, and Dexknows. You can also create a Facebook page for a local business to increase your visibility online.

Managing local SEO can be a complex, tedious process that gets in the way of your customer service efforts. Working with an outside SEO agency lets you get found online without giving up valuable consumer-facing time.

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Grow Your Pest Control Business With Email Marketing https://www.bestpestmarketing.com/grow-your-pest-control-business-with-email-marketing/ https://www.bestpestmarketing.com/grow-your-pest-control-business-with-email-marketing/#respond Thu, 23 Jul 2015 18:22:02 +0000 http://www.bestpestmarketing.com/?p=380 There are a number of inbound marketing strategies that are incredibly useful for growing your pest control business, one of which is email marketing. Email marketing might be one of the oldest online marketing strategies around, but that hasn’t kept it from remaining one of the most effective pest control marketing strategies. This is because […]

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There are a number of inbound marketing strategies that are incredibly useful for growing your pest control business, one of which is email marketing. Email marketing might be one of the oldest online marketing strategies around, but that hasn’t kept it from remaining one of the most effective pest control marketing strategies. This is because the use of email marketing services can allow you to nurture your leads, inform them about your products and services and eventually convert them into not just customers, but repeat customers. The following are a few tips that will allow you to use your email marketing services in order to grow your pest control business:

  • Make it easy to opt in – Visitors to your website should have the option to opt in to your email newsletter on every page of your website, such as on your homepage as well as on every one of your blog posts. Make sure that your opt in form is also easy to locate.
  • Provide incentives to opt in – The more people that opt-in to your email newsletter, the more leads you’ll have that you can nurture into eventual customers. When encouraging readers on your blog to opt in, consider offering a free download in return for doing so. For example, a free eBook or whitepaper can be a great incentive for readers to opt in, especially if they found your blog content to be of value. Another excellent strategy is to host contests on social media that require followers to opt-in if they want to participate.
  • Craft effective landing pages – Make sure that the landing pages you use for your opt-in form are easy to read and navigate. Keep them clutter-free and concise. You want to remind visitors why they are opting in to your email newsletter without making it difficult for them to actually find the opt in form. In fact, your opt in form should be above the fold – you don’t want visitors to have to scroll in order to find it. Avoid posting any links on your landing page to prevent visitors from getting distracted and leaving your page. Because some visitors will feel slightly uneasy about providing their personal information, make sure that you provide social proof, which could include the number of people that have opted in so far as well as customer testimonials that help reinforce the reputation of your pest control business.
  • Segment your email lists – Using analytics tools, you can find out the source of each lead capture. You can use this data in order to segment your email lists. This allows you to better target your leads. For example, if someone opted in via a blog post entitled “how to identify a bed bug problem,” then you can better target that lead by sending them content that is relevant to bed bugs, whether it’s advice on what to do if they have a bed bug problem or information about your bed bug services or products. Segmenting your email lists will also prevent the mistake of sending someone who has been combing your blog for information on bed bugs information about cockroaches. This content won’t be valuable to them and it will make it look like you are just sending the same thing to everyone, which is not a good way to build a relationship with your leads and to nurture them.

Your email marketing services are an important part of growing your pest control business. Use these tips in order to make your email marketing services as effective as possible. For additional marketing advice, contact us at Best Pest Marketing today.

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Why Google Local Search Is Vital To Your Pest Control Business https://www.bestpestmarketing.com/why-google-local-search-is-vital-to-your-pest-control-business/ https://www.bestpestmarketing.com/why-google-local-search-is-vital-to-your-pest-control-business/#respond Mon, 20 Jul 2015 14:28:23 +0000 http://www.bestpestmarketing.com/?p=374 The World Wide Web may confuse many smaller, pest control businesses. Just because we are interacting with friends and family all over the county and keeping after the same all over the world, that doesn’t exclude one simple fact: most pest control business is ultimately local. If you have been off the grid of local […]

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The World Wide Web may confuse many smaller, pest control businesses. Just because we are interacting with friends and family all over the county and keeping after the same all over the world, that doesn’t exclude one simple fact: most pest control business is ultimately local. If you have been off the grid of local search it would be wise to find out your local status and see where your business lies. There are many reasons why local search should be paramount for your pest control seo efforts; here are a few.
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Audience of One

As a pest control operator, you may not have a store front so you may think that this takes you out of the local search equation. Or you may think that your local search rankings aren’t important because there are only so many options in the vicinity. Actually, for both of these, that is not at all true. 82% of all local search is followed up by some type of personal interaction; a visit or a phone call. Just because your search results say great things about you a customer who’s going to let you into their home may feel a tad wary. For this reason they may need to sit down with you, look you in the eye and really come to some type of understudying with how or if you can help them. Fundamentally business is customer and provider.

Seeking Understanding

Local search is done all the time, by everyone. Some 3/4 of internet users get on and perform local searches at some point over a measured time. How are customers going to know who you are or what you stand for if they can’t find you? Your search efforts are a perfect fit to deepen and enrich potential customers understanding of who you are and what you do. If you use a special tactic or have had outrageous success in the elimination of pests, but no one is there to read it on local search results, then these achievements might as well have never happened.

Get Found

One more simple fact is that search is where customer are, where customers go, and where they buy. While shopping sites are great and service review sites are helpful, customers still want to be able to interact directly with their service provider and buy locally. The movement has never been stronger; you should reap the benefits of getting your pest control business listed on the google maps.

Get Mobile

Those unaware would be amazed how much search is done on the go; how much business is drawn from mobile. If your pest control business website isn’t mobile ready, you are missing out on a huge marketplace of potential customers. People want to be able to talk to their phone or punch up information on their tablets and get the results they want.  If your business website is not on the Google map you’re really missing a lot of business.

Just because your local business is found on the World Wide Web, don’t mistake that from your company being anything other than a local business. In order to generate and perpetuate local business you need to remain active on local search. You need to come down on the side of your customer, they need to know you exist, and they need to be able to agree there is that special something which sets your pest control business apart from the bigger, corporate sponsored types. Even if yours is a recognized and trusted brand, that doesn’t mean that you can ignore the importance of personal contact, appreciable understanding, and the results of all local search which gets you to this end.

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How to Write Blog Posts Your Clients Will Actually Read https://www.bestpestmarketing.com/how-to-write-blog-posts-your-clients-will-actually-read/ https://www.bestpestmarketing.com/how-to-write-blog-posts-your-clients-will-actually-read/#respond Thu, 16 Jul 2015 12:22:10 +0000 http://www.bestpestmarketing.com/?p=370 The post How to Write Blog Posts Your Clients Will Actually Read appeared first on Best Pest Marketing.

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Business blogs have become some of the most successful marketing platforms on the internet, but many pest control business owners don’t know how to take advantage of this amazing opportunity. It’s one thing to write a blog post that makes your site look fuller. It’s another thing entirely to write a post that will get your clients interested in your services.

The whole purpose of a business blog is to engage your audience and connect with potential clients. If your blog posts are not interesting and compelling, they are not going to boost your sales and lead conversions. Here is a guide explaining how to write blog content your customers will actually read.

Respond to Commonly Asked Questions

Are there questions that you seem to get over and over again in your business? If so, you could easily turn your answers into blog posts on your website. If people are asking you these questions in person, chances are they are looking for them online. Provide a valid, knowledgeable response for them, and people will naturally come to your website.

Examples of Questions for Pest Control Companies

  • Do home pest control sprays really work?
  • How can I keep mosquitoes out of my yard?
  • What can I do to get rid of bed bugs?
  • How can I avoid roaches with dirty neighbors?
  • How can I keep pests out of my business or restaurant?

Transform these questions into independent blog posts, and put them out for your customers to read. If you can provide valuable and knowledgeable advice on your business blog, you will instantly gain the trust of future clients.

Break Up Content into Short Paragraphs and Bullet Lists

Most people on the internet skim through content to “get to the good stuff.” If your blog post is nothing but a wall of text, chances are your clients are going to skip to the next page. Keep your paragraphs under 125 words, and try to work in bullet lists where possible. Don’t go overboard with the lists though. One per 400 words in your article should be plenty. You just want to create a visually appealing blog post that does not scare away potential readers.

Add Appropriate Images and Subheadings

Pictures and subheadings help to further break up the content on your blog post while providing readers with a preview of your writing. For instance, if you are writing a how-to guide, you would want a subheading that briefly described each step. If someone wants to quickly read your content, they can get the general idea of what they need to do from the subheadings and corresponding image(s). You will still provide them with a valuable lesson without overwhelming them.

A good rule of thumb for images is to use one for every page scroll. If your post is long enough for someone to scroll down one time, use two images (once for the top section and one for the bottom). This will depend on the format for your business blog, so just think about what looks and feels natural. Again, you don’t want to go overboard and turn a simple blog post into a 5-scroll page that people will get scared by.

Write Something You Would Actually Want to Read

Put yourself in your client’s shoes. Would you want to read about “the life of a housefly”? Probably not. You would, however, be intrigued by an article about “how to make your own fly trap.” Come up with article topics that are interesting and informative at the same time, and your pest control blog is sure to be a success.

Need Help?

Are you struggling with your pest control marketing? Let us show you what a successful pest control marketing campaign could do for your business. Give us a call at +1 (866) 207-2378 today.

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How Often Should I Post to My Pest Control Facebook Page? https://www.bestpestmarketing.com/how-often-should-i-post-to-my-pest-control-facebook-page/ https://www.bestpestmarketing.com/how-often-should-i-post-to-my-pest-control-facebook-page/#respond Mon, 13 Jul 2015 06:08:10 +0000 http://www.bestpestmarketing.com/?p=365 The post How Often Should I Post to My Pest Control Facebook Page? appeared first on Best Pest Marketing.

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Your business Facebook page may be the first impression new customers get for your pest control company. You want to make sure you wow them from the start. Having an active Facebook account will show clients that you are knowledge, relevant, and up to date with what’s happening in the pest control industry, and that will ultimately make them trust you more.

The question is: how much is too much? How often should I post on my pest control Facebook page? We’ll explore this concept in depth to ensure you have the right level of information on your Facebook page.

Quality vs. Quantity

Before you determine how often you should post on your Facebook page, you need to understand the importance of quality over quantity. It is one thing to have a bunch of information on your Facebook wall, but it’s another thing entirely to have good information that people will actually want to read. For instance, if all you do is bombard people with coupon codes on your Facebook page, you aren’t doing your pest control business any favors. Focus on providing high-quality links, tips, and promotions on your account, and you will have a much better chance at success.

Demand and the Competition

How often do your competitors posts to their Facebook pages? Is there enough good content opportunities out there for you to do the same or more than they do? Some parts of the country have a stronger need for pest control than others, and thus they offer more ways for pest control companies to promote themselves online. If the demand for pest control in your area is low, you may get away with only making one Facebook post a week. If you are facing heavy competition or a high demand for your services, you may be better off posting 3-5 times a week, just to stay relevant.

Note that the demand for pest control changes throughout the year as well. In the peak of your busy season, you may want to put out more Facebook posts than usual to keep your customers interested in your services.

Know What You Can Handle

Another factor that will determine how often you post to your Facebook page is the amount of work you are willing to put into the process. If you want to spend 10-15 minutes a day creating a post for your followers, by all means do so. If you know you can only make a post once or twice a week, then common to doing that. The goal here is to be consistent with your posting schedule, even if it means not being as aggressive as some of your competitors. A small effort over a long stretch of time can still be effective in the end.

If you are having someone do your social media marketing for you, you will need to determine how much you want to invest in this process. Do you want to pay for multiple posts a day, or would you prefer to start small and work your way up? Assess your budget and your time availability, and us that as a guide for your pest control Facebook posts.

Follow a Loosely Consistent Schedule

At the end of the day, you want your Facebook posts to be as natural as possible. You don’t have to stick to a strict schedule of 3 news posts, 1 ad, 3 quick tips, etc. Vary your content throughout the month, but try to be consistent with the volume of posts you put out from week to week. As long as you can make your account look lively and real, people will naturally want to learn more about your pest control company.

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Is Your Pest Control Website Turning Customers Away? https://www.bestpestmarketing.com/pest-control-website-turning-customers-away/ https://www.bestpestmarketing.com/pest-control-website-turning-customers-away/#respond Fri, 10 Jul 2015 07:35:17 +0000 http://www.bestpestmarketing.com/?p=345 The post Is Your Pest Control Website Turning Customers Away? appeared first on Best Pest Marketing.

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Even the best pest control marketing strategies cannot keep customers on a bad website. If you are struggling to get new clients for your pest control company, the problem may not be in your marketing efforts. Rather, your website may be too outdated or, even worse, too annoying to keep your guests around. Before you give up on online marketing completely, consider making these adjustments to your website design.

Slow Loading Times

This is the most common reason why people stop using a website. If your site takes a while to load at the start, you could literally be sending customers to your competitors. Roughly half of all web users expect webpages to load in 2 seconds or less. That’s right , TWO SECONDS. Something as simple as one extra second on your load time could cost you 7% of your lead conversions and countless leads as a whole.

Common Causes of Slow Load Times

  • Oversized Images
  • Flash Web Design (It looks great but slow load times significantly)
  • Bad Web Hosting
  • Poor Website Navigation (Discussed below)
  • Overbearing Advertisements (Especially in .GIF form)

Google rewards websites that have fast load times, so keep that in mind when you set up your pest control website. You can still get a great looking site with high lead conversions without annoying your customers with slow loading speeds.

Inefficient Navigation

In order to keep people on your website, you need to provide them with direct access to the information they need. In the pest control industry, that means creating a menu that clearly outlines your services, locations, contact information, etc. Think about what your guests are most likely visiting your site for, and then create a navigation scheme that efficiently guides them to the information they want to read. This should include interlinking (linking one webpage to another at an appropriate place) so clients don’t have to hunt for what they want to know. The easier it is for people to move through your site, the more likely they are to stick around and give your pest control company a call.

Out of Control Advertisements

There is nothing wrong with promoting special discounts or bundles that you have going on right now, but that doesn’t mean you have to shove your ads in someone’s face. If your site looks like it’s full of spam and cheesy advertisements, people will quickly turn away. This theory applies to advertisements for your actual company and for other companies you want to promote on your site.

The goal with a pest control website is to get people to sign up for your services, not click on random ads you have on your sidebar. The residual income you can make from pay-per-click ads or click-bait promotions will be much less than the money you earn from consistent, long-term clients. Keep that in mind throughout your web design, and tailor your efforts to fit your core audience.

Mobile Compatibility

This is one of the most important, if not THE MOST IMPORTANT, element of web design in the modern world. If you do not have dynamic web design and mobile compatibility, your website will not display properly on tablets and smartphones. Approximately 64% of Americans own a smartphone, and 19% of them use their phones as their primary source of internet access. That means that you could be missing out on a big chunk of your audience by not having a mobile compatible web design. Make sure your design displays properly on all platforms so you can get to your customers no matter where they are.

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Top 5 Low-Cost Marketing Ideas for Pest Control Companies https://www.bestpestmarketing.com/top-5-low-cost-marketing-ideas-for-pest-control-companies/ https://www.bestpestmarketing.com/top-5-low-cost-marketing-ideas-for-pest-control-companies/#comments Wed, 08 Jul 2015 04:49:49 +0000 http://www.bestpestmarketing.com/?p=290 Whether you just started your pest control company or you have a long-standing brand in your community, you can never have “too much” marketing going on. The goal of any pest control marketing campaign is to generate a buzz about your business and create a reputation that your customers can trust. This may sound costly, […]

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Whether you just started your pest control company or you have a long-standing brand in your community, you can never have “too much” marketing going on. The goal of any pest control marketing campaign is to generate a buzz about your business and create a reputation that your customers can trust. This may sound costly, tedious, and time-consuming, but it doesn’t have to be. In fact, there are plenty of promotional ideas out there that cost little to no money at all to employ.

Listed below are our picks for the top five low-cost marketing ideas for pest control companies so you can promote your name without breaking the bank.

1 – Online Reviews

Online reviews are incredibly influential for local businesses. A staggering 90% of customers say that positive online reviews play a role in their buying decisions, and 86% say the same about negative online reviews. If you can get your happy customers to tell other people online about how amazing your business is, you will quickly build an invaluable reputation on the web. The more good reviews you get, the more future customers will trust your pest control company. This will help you soar above the competition – and you don’t have to pay anything at all to do it!

Casually mention your Yelp or Google Plus account to people you work with and see if any of them leave a comment about their positive experiences online. All it takes is a handful of positive reviews to make a huge difference in your traffic levels.

2 – Social Media Marketing

For the most part, social media marketing is free to try on your own, and it can connect you directly with customers in your area. Facebook alone has an average 936 million daily active users and 1.44 billion monthly active users worldwide. If you reach out to just a tiny fraction of those people, you could generate thousands of leads for your website, your blog and your business as a whole.

Share new specials you have going on for your business, or keep your customers informed about important new developments in the pest control industry. As long as you remain engaged with your viewers, your business will greatly benefit from social media advertising.

3 – Voluntary Services

Sometimes all it takes is one kind act to generate years worth of traffic for your pest control company. If there is a shelter, school, or community center near you in need of pest control services, consider doing some work for free, just because. The good deed alone will make you feel better about the work that you do, and it is sure to get people talking about your business in the future. The act itself won’t be “free,” but the word of mouth advertising that comes from it will be!

4 – Search Engine Optimization

Search engine optimization is a sub sector of internet marketing that makes your website more visible in search engines. There are a variety of ways to approach this process, depending on your budget and how aggressive you want to be with your ad campaigns. With this in mind, internet marketing and SEO are far more affordable than traditional print advertising and phone book marketing, and they are much more effective at generating leads in the modern world.

If you run a small pest control company with a limited budget, you may start with a comparably small internet marketing campaign. Once you start building up your client list, you can invest more money in marketing and reap the rewards to come.

5 – Business Partnerships

Having a good relationship with complementary businesses in the area could quickly boost your client list. Contact landscapers, cleaning companies, property managers, real estate agents, and other businesses near you whose customers could benefit from your services. If you agree to promote their companies to your clients, you could both enjoy the benefits of added promotions. You may even go as far as bundling your services together in affordable packages so clients can get the most of what you both have to offer.

Get creative with your pest control marketing strategies, and you can quickly build a name for yourself in your community.

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Pest Control Marketing: The Right Way to Handle Negative Reviews Online https://www.bestpestmarketing.com/the-right-way-to-handle-bad-reviews-online/ https://www.bestpestmarketing.com/the-right-way-to-handle-bad-reviews-online/#respond Wed, 01 Jul 2015 05:21:09 +0000 http://www.bestpestmarketing.com/?p=294 The post Pest Control Marketing: The Right Way to Handle Negative Reviews Online appeared first on Best Pest Marketing.

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A bad online review is more than just a blow to your ego. It could have an influence on your future sales or leads. The fact is that you cannot make every customer happy, even if you run your pest control company by the books. There is always going to be someone that is dissatisfied with your pricing, service, demeanor, or something else along those lines. The question is, what do you do when they try to taint your online reputation?

The guide below explains the right way to handle bad reviews online so you can recover from this experience and move on.

Contest the Negative Review (If It’s Inaccurate)

If the customer placing the review is lying, you may be able to reach out to the review site and request the statement be removed. In most cases, the site will pull the review down temporarily to give the customer a chance to respond to your contest. The customer may be required to provide proof of service by way of a receipt, credit card transaction, or a more detailed description of the experience. If the site finds the review to be false, it will remain off the site for good.

Important – Do NOT Contest the Review If It Is Accurate

If the person genuinely had a bad experience with your pest control company, don’t flag it as false. Use some of the other suggestions below to resolve matters instead. The reason why you want to avoid this is because in many cases, the customer will have a chance to add to their review once it goes up live again. If you falsely flagged their comment, they will have even more bad things to say about your company online.

Reach out to the Disgruntled Customer

If you know who wrote the review, you could reach out to the customer to see if you can resolve matters. Perhaps you can agree to perform a set of services for free or provide a discount on future services. If you have not done so already, you may complete a refund for the money the person spent with your company. By making a disgruntled customer feel validated, you may be able to get them to re-evaluate their review online. They may not be able to pull the comment down, but they can provide a follow-up for future readers to look at. When people see that you truly care about your customers, they will be more inclined to work with you.

Respond to the Bad Review

If you cannot work things out with your customer, you may be able to respond to the bad review through your company account. Make sure you are in fact logged in as the company, not a personal account you use. Apologize for any problems the person talked about in the review, even if it was just a simple misunderstanding. Write in a calm, professional manner that represents the high-quality standards your pest control company upholds.

Don’t Make These Mistakes

Fans of the show Kitchen Nightmares were shocked when the owner of a failing restaurant called Amy’s Baking Company lashed out to angry customers online. He not only called the reviewers hurtful and obscene names, but he also proceeded to make threats against anyone who dared to say something negative about his establishment. This is NOT the way to respond to a comment, even if the person is blatantly lying about the event.

Approach each situation with the highest level of integrity and humility possible. Think about what your future customers will want to see, not what you want to say to someone you didn’t get along with. The more professional you can be about this situation, the better your chances are of coming out ahead after a bad online review.

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