I’m sure you’ve heard all the buzz about social media, and how savvy marketers are using it to generate more clients. But you’re probably wondering to yourself, “How the heck will social media get me more pest control customers?” You may even think that social media is only for wannabe celebrities and reality tv stars. Trust me, you’re not alone. When I suggest social media marketing to my pest control clients, the response I get often involves some eye rolling, a blank stare, or down-right haughty derision.
The Best Form Of Advertising
I like to look at social media from a little different perspective. . . If I asked you what is the absolute best form of advertising, I’d bet almost anything that you’d tell me that it is word of mouth and referrals.
Every great pest control business is built on word of mouth advertising isn’t it? If you provide a great service and make your customers happy, then of course they’re going to tell their friends about you and send new business your way. That’s the best advertising there is!
So what does that have to do with social media?
I’d like you to think of social media, as word of mouth advertising on steroids.
Social Media Reaches Everyone
Social media has made is way into the daily lives of our potential clients. From young adults to our oldest and greatest generations. Nearly every one of your potential customers are spending time on social media. They’re talking with friends and family. They’re sharing pictures with their loved ones. But they’re also following, liking, sharing, poking, tagging, pinning, and connecting with their favorite brands online. That’s where you come in. By having a Facebook page and being active on social media, you make it easy for your website visitors to like and share your articles, videos and content. And you make it possible for your happy clients to share your information with their friends. You know. . . Word of mouth advertising.
Once someone has “liked” your page, or followed you on twitter, or connected with you on LinkedIn, any content you post to your social media accounts has the potential to show up in their newsfeed, any time they login. And not only can it be seen by them, but also by their hundreds of friends and family
Getting The Most Out of Social Media
So now I hope that you understand a little bit how this works, and that you need to be on social media. But, let me tell you how you can use all of this information to grow your brand and get the best return from your social media marketing efforts.
Create a Facebook Page
First, you’re going to want to create a Facebook Page for your business. Make sure you’re creating a business page, and not a personal profile. There is a big difference. Then brand your page with your logo and a Facebook page cover image, and fill out the about section with information about your business, and include a link back to your website.
Create Engaging Content
Next, Lets create some amazing content in the form of a blog posts, or article or video, and post it to your website. What kind of content should you create? You’ll want to create content that your potential clients would love to read. What would they like to read about? They probably don’t want to read an article about the life of a housefly.Put yourself into the mind of the consumer. Are there questions that seem to get asked over and over by your customers? You can easily turn these questions and answers into a blog post. Maybe you write an article about how to have a pest free backyard barbecue. In any case you want to educate and entertain them.
Share Your Content on Social Media
Share that content across all your social media platforms. Post your article to Facebook, Twitter, or Linked In. If its a video post it to Youtube and then share it on all of your social media profiles. If you’re out on the job and you take pictures of unusual bugs or critters, then post those pictures Instagram or Pinterest and then share them across your other social media accounts.
Engage with Your Followers
When you post fun and interesting and engaging content, your followers are going to respond. And then, you’re going to want to engage them. Schedule some time in your day for social media. Spend 15 minutes a day responding to the comments you receive on your posts. Be responsive. There are some companies that do almost all of their customer service on social media platforms like Facebook and Twitter. If your customers are online talking about your brand, you need to be there to monitor and engage in the conversations.
Enhance your reach with paid advertising
What if you want to reach more people than those that have “liked” your page? You can enhance the reach of your content on social media by using the built in advertising platforms on Facebook, Twitter, Linkedin and Pinterest to promote or sponsor you posts, so the are seen by even more people. Paying for these sponsorships or ads allows you to target and reach people you wouldn’t be able to reach with just a regular post, so you may want to consider Facebook, Twitter, LinkedIn and Pinterest Advertising
Using Retargeting/Remarketing To Grow Your Brand
In addition to that, you can use what is called retargeting or remarking. And what that means, is when someone visits your website, a cookie, which is a little piece of code, is placed in their browser. This allows you the opportunity to serve your ads to them they are surfing the web, or checking our their social media. They may have visited your website, and then later are looking at another website like the New York Times or even Facebook and they’ll see your ad. That’s great social proof for you. It makes you look even bigger than you really are.
Get More Commercial Pest Control Clients with LinkedIn
Putting a consistent effort into Facebook, Twitter and Youtube have proven to be a great way to generate more residential customers for you pest control business. But there are other social media platforms that are better suited for generating more Commercial Clients.
If you’re looking to connect with more local business owners in your area, I highly recommend you look at LinkedIn. Linkedin is a social network, similar to Facebook, but its geared more towards business professionals. There you can connect with other business owners in your area or join local area groups. There are even a couple of very large pest control groups on LinkedIn that you should be a part of.
There are a lot of different way you an use social media to gain new customers and grow your pest control business. The good news is your competition is probably even more confused than you are about how to use social media to grow your pest control business. I hope I’ve shared some knowledge with you today that puts you a few steps ahead of your competitors. Now lets make social media a part of your overall pest control marketing system and leave your competition in the dust.
If you have any questions about growing your business and using social media marketing for pest control companies, give me a call. Lets talk about it. You can reach me at 1-866-207-2378, or visit us online at http://www.bestpestmarketing.com. I’m looking forward to hearing from you.