Put your pest control business on the map. The Google Map, that is. Fifteen years ago, businesses could get away with phonebook listings and business cards to generate leads and keep themselves afloat. But in a digital era of smartphones and instant gratification, you need more than that to get the customers you deserve.
In the guide below, we will explain the importance of Google listings for your pest control businesses and what you can do to make or claim your place on Google Maps.
Google Maps; The Phonebook Of The Modern World
When you want to find a restaurant in your area, what do you do? Do you call 411 for the number, look it up in the phonebook, or run a quick search on Google? Most people these days will choose option 3 every time. In fact, a recent study showed that 88% of consumers use their smartphones to search for local businesses, and 50% of them visited the business within a day of the search.
Google Maps (also known as Google Places or Google+ Business) and other online directories are the phonebooks of the modern world. You don’t have to pay anything to get a Google business listing, and you can instantly connect with interested customers in your area. That’s why it is so important to get your pest control company ranked well on Google Places, so you can take full advantage of the opportunities before you.
How To Get Your Pest Control Business Listed On Google Maps
There are two different ways to get your pest control business on Google Maps. You can either:
- Submit Your Business Listing Yourself
- Claim An Existing Google Listing For Your Pest Control Company
We will explore each process in more detail to determine what the best option is for you.
Submitting Your Pest Control Company To Google Places
Submitting your information to Google is a fairly simple process. Fill out a basic form with your business’s information, and then follow the steps necessary to verify your listing and get published on Google Places.
Visit > Google My Business. There you will clearly see the benefits that come from having your business listed on Google. Select the “Get on Google” option in the upper right corner of the screen.
You will be directed to run a search for your business. Type in your pest control company’s name and see if Google already has a listing for you. If not, or if it pulls up a business that is not yours, select the “Add your business” option at the bottom of the search listings.
Complete your listing information, including your business name, address, phone number, and business category (Pest Control Service and Bird Control Service).
If Google points you toward another business in your area, you can either claim the profile (if it is your business) or select “Keep the information I entered.”
Confirm the information that will be listed on your Google+ page, and agree to the terms of service.
Review the verification information provided for you. This will vary based on the information you entered for your profile.*
Continue onto your Google My Business page. Here you will be able to add pictures, business information, employees, office hours, and much more. You can take a tour of your page through the prompt that appears on the screen or get straight to editing.
*NOTE: Any edits you make to your Google listing will not show up until your business is verified. It is extremely important to complete this step of the process.
Once you have verified your pest control company information with Google, your business will accurately show up in search results.
Claiming Your Google Places Page
In many instances, Google will already have a listing for your business. Google is able to pull information from other business directories, like Yellow Pages, Angie’s List, and the Better Business Bureau. Claiming your existing Google Places page will allow you to interact with your customers, post images of your work, add information to your business profile, and much more.
Find your business listing on Google, either by running a basic search in Google or using steps 1 and 2 from the guide above.
Once you are on your Google Places page, select “Manage this page” in the bottom left corner.
You will get a prompt asking to verify your business information. Review the information, agree to the terms of service, and select “Continue.”
Use one of the verification options that come up to verify your account.
Review or edit your Google Places page. Your edits will appear live once Google has confirmed you are in fact the owner of the business.
Help! I Still Can’t Find My Business On Google
If you have created a Google listing before but you cannot find your business now, there are several reasons why it may not be showing up:
- You created a Google+ profile, not a local page. Profiles are for users. Local pages are for businesses.
- You created a Brand Google+ page, not a local page. Brand pages are used for nationwide companies, like Walmart or Red Bull.
- Your business is not verified. Complete the verification steps on your Google My Business page to get your pest control business on Google Maps.
- You recently changed or added your Google Places listing. It may take up to 3 days for the changes to appear on Google.
- Your business information does not comply with Google’s >guidelines. Read through the guidelines carefully and correct any errors you may have.
My Business Only Shows Up For Some Searches
If you can only find your pest control business by entering your company name or a specific search term in Google, you may not have a high ranking yet. This is where your pest control marketing comes into play. Much like it does for normal search results, Google ranks businesses on Google Maps based on a variety of factors, including your review rating, your profile information, your profile completeness, and more. We can walk you through this part of the process to get your business on the top of the search results every time.
I Have A Google My Business Listing. Now What?
Now that your Google My Business page is created, it’s time to modify it to accurately represent your company. Here are some things you can do to optimize your Google Places page and improve your placement on Google Maps:
Confirm the accuracy of your listing information. Make sure your company name, address, and phone number are all accurate.
List your business in all applicable categories. You may choose up to five categories for your business, so make the most of the ones available. If you provide more than one service (pest control, lawn care, window cleaning, etc.), list your company under the appropriate categories.
Set your service area. You can do this when you edit the address on your Google Places page. If you work with clients in neighboring towns, expand your service area to accommodate all the cities you work in.
Add pictures to your listing. This should show your office, your workers in the field, your staff altogether, your work truck, or anything else that accurately represents your business. (Pro Tip: Change your pictures to represent seasonal services. For instance, you may use a picture of mosquito control in the summer and bird’s nest removal in the winter.)
Link to your social media accounts. Your Facebook, Twitter, and YouTube profiles should all be linked to your Google Business listing.
Add a link to your website. Of course, you will want to have a good looking web design that functions properly, but that can all be tied in with your pest marketing services.
Get rid of duplicate business profiles. If you notice other listings for your business that are not accurate, claim them or contact Google to get them removed. That way, all the leads will come directly to you.
You may also want to check the accuracy of your local citations on other business directories. This information should be the same across the board. For instance, if your business name or address is different on Google than it is on Yelp, you need to correct the one that is not accurate. Cohesive listings will give your pest control company more authority online, preventing Google from getting confused about your identity.
It does not take much to get your pest control business on Google Maps, and doing so will boost your leads tremendously. For more information about pest control marketing and search engine optimization, call us at +1 (866) 207-2378 for your free consultation.