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Pest Control Marketing: Getting More Bang For the Buck With Your Advertising Budget

Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about where you spend your advertising dollars. And according to the latest research on where American consumers look for contractors, you need to spend your money in online advertising. Yelp for Business Owners reports that 85 percent of consumers use the Internet to find local businesses. This means the average customer looking for a pest control contractor isn’t looking for you in print advertising, on the radio, or in the white pages anymore. They are looking for you online. The question is, will they find you? Paid Search Marketing There are several ways to spend your marketing pest control dollars. One way is to go the more “traditional” online route of paid search marketing. Google AdWords is the place to start because Google is the number one search engine by a long shot. We know your potential customers are online, and we know they are more than likely using Google. Paid search marketing includes pay per click ads that appear in a potential customer’s search results. These are highly targeted and local, matching up a searcher’s physical location and choice of keywords with your ad. AdWords has several powerful tools that allow you to track the success of your ads and make adjustments in order to maximize matches between potential clients and your ads. While...
Is Your Pest Control Website Turning Customers Away?

Is Your Pest Control Website Turning Customers Away?

Even the best pest control marketing strategies cannot keep customers on a bad website. If you are struggling to get new clients for your pest control company, the problem may not be in your marketing efforts. Rather, your website may be too outdated or, even worse, too annoying to keep your guests around. Before you give up on online marketing completely, consider making these adjustments to your website design. Slow Loading Times This is the most common reason why people stop using a website. If your site takes a while to load at the start, you could literally be sending customers to your competitors. Roughly half of all web users expect webpages to load in 2 seconds or less. That’s right , TWO SECONDS. Something as simple as one extra second on your load time could cost you 7% of your lead conversions and countless leads as a whole. Common Causes of Slow Load Times Oversized Images Flash Web Design (It looks great but slow load times significantly) Bad Web Hosting Poor Website Navigation (Discussed below) Overbearing Advertisements (Especially in .GIF form) Google rewards websites that have fast load times, so keep that in mind when you set up your pest control website. You can still get a great looking site with high lead conversions without annoying your customers with slow loading speeds. Inefficient Navigation In order to keep people on your website, you need to provide them with direct access to the information they need. In the pest control industry, that means creating a menu that clearly outlines your services, locations, contact information, etc. Think about what your...