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How Often Should I Post to My Pest Control Facebook Page?

Your business Facebook page may be the first impression new customers get for your pest control company. You want to make sure you wow them from the start. Having an active Facebook account will show clients that you are knowledge, relevant, and up to date with what’s happening in the pest control industry, and that will ultimately make them trust you more. The question is: how much is too much? How often should I post on my pest control Facebook page? We’ll explore this concept in depth to ensure you have the right level of information on your Facebook page. Quality vs. Quantity Before you determine how often you should post on your Facebook page, you need to understand the importance of quality over quantity. It is one thing to have a bunch of information on your Facebook wall, but it’s another thing entirely to have good information that people will actually want to read. For instance, if all you do is bombard people with coupon codes on your Facebook page, you aren’t doing your pest control business any favors. Focus on providing high-quality links, tips, and promotions on your account, and you will have a much better chance at success. Demand and the Competition How often do your competitors posts to their Facebook pages? Is there enough good content opportunities out there for you to do the same or more than they do? Some parts of the country have a stronger need for pest control than others, and thus they offer more ways for pest control companies to promote themselves online. If the demand for pest control in...