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Pest Control Marketing: The Right Way to Handle Negative Reviews Online

Pest Control Marketing: The Right Way to Handle Negative Reviews Online

A bad online review is more than just a blow to your ego. It could have an influence on your future sales or leads. The fact is that you cannot make every customer happy, even if you run your pest control company by the books. There is always going to be someone that is dissatisfied with your pricing, service, demeanor, or something else along those lines. The question is, what do you do when they try to taint your online reputation? The guide below explains the right way to handle bad reviews online so you can recover from this experience and move on. Contest the Negative Review (If It’s Inaccurate) If the customer placing the review is lying, you may be able to reach out to the review site and request the statement be removed. In most cases, the site will pull the review down temporarily to give the customer a chance to respond to your contest. The customer may be required to provide proof of service by way of a receipt, credit card transaction, or a more detailed description of the experience. If the site finds the review to be false, it will remain off the site for good. Important – Do NOT Contest the Review If It Is Accurate If the person genuinely had a bad experience with your pest control company, don’t flag it as false. Use some of the other suggestions below to resolve matters instead. The reason why you want to avoid this is because in many cases, the customer will have a chance to add to their review once it goes up live...