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Pest Control Marketing: Getting More Bang For the Buck With Your Advertising Budget

Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about where you spend your advertising dollars. And according to the latest research on where American consumers look for contractors, you need to spend your money in online advertising. Yelp for Business Owners reports that 85 percent of consumers use the Internet to find local businesses. This means the average customer looking for a pest control contractor isn’t looking for you in print advertising, on the radio, or in the white pages anymore. They are looking for you online. The question is, will they find you? Paid Search Marketing There are several ways to spend your marketing pest control dollars. One way is to go the more “traditional” online route of paid search marketing. Google AdWords is the place to start because Google is the number one search engine by a long shot. We know your potential customers are online, and we know they are more than likely using Google. Paid search marketing includes pay per click ads that appear in a potential customer’s search results. These are highly targeted and local, matching up a searcher’s physical location and choice of keywords with your ad. AdWords has several powerful tools that allow you to track the success of your ads and make adjustments in order to maximize matches between potential clients and your ads. While...

Grow Your Pest Control Business With Email Marketing

There are a number of inbound marketing strategies that are incredibly useful for growing your pest control business, one of which is email marketing. Email marketing might be one of the oldest online marketing strategies around, but that hasn’t kept it from remaining one of the most effective pest control marketing strategies. This is because the use of email marketing services can allow you to nurture your leads, inform them about your products and services and eventually convert them into not just customers, but repeat customers. The following are a few tips that will allow you to use your email marketing services in order to grow your pest control business: Make it easy to opt in – Visitors to your website should have the option to opt in to your email newsletter on every page of your website, such as on your homepage as well as on every one of your blog posts. Make sure that your opt in form is also easy to locate. Provide incentives to opt in – The more people that opt-in to your email newsletter, the more leads you’ll have that you can nurture into eventual customers. When encouraging readers on your blog to opt in, consider offering a free download in return for doing so. For example, a free eBook or whitepaper can be a great incentive for readers to opt in, especially if they found your blog content to be of value. Another excellent strategy is to host contests on social media that require followers to opt-in if they want to participate. Craft effective landing pages – Make sure that the landing...
Top 5 Low-Cost Marketing Ideas for Pest Control Companies

Top 5 Low-Cost Marketing Ideas for Pest Control Companies

Whether you just started your pest control company or you have a long-standing brand in your community, you can never have “too much” marketing going on. The goal of any pest control marketing campaign is to generate a buzz about your business and create a reputation that your customers can trust. This may sound costly, tedious, and time-consuming, but it doesn’t have to be. In fact, there are plenty of promotional ideas out there that cost little to no money at all to employ. Listed below are our picks for the top five low-cost marketing ideas for pest control companies so you can promote your name without breaking the bank. 1 – Online Reviews Online reviews are incredibly influential for local businesses. A staggering 90% of customers say that positive online reviews play a role in their buying decisions, and 86% say the same about negative online reviews. If you can get your happy customers to tell other people online about how amazing your business is, you will quickly build an invaluable reputation on the web. The more good reviews you get, the more future customers will trust your pest control company. This will help you soar above the competition – and you don’t have to pay anything at all to do it! Casually mention your Yelp or Google Plus account to people you work with and see if any of them leave a comment about their positive experiences online. All it takes is a handful of positive reviews to make a huge difference in your traffic levels. 2 – Social Media Marketing For the most part, social media...
How to Compete with the “Big Dogs” in the Pest Control Industry

How to Compete with the “Big Dogs” in the Pest Control Industry

If you run a small pest control company in a saturated market, it may be difficult for you to establish a name for your business in your community. This is especially difficult if you are up against big name pest control companies that people already trust. While it may take time for you to build your brand, you can eventually stand toe to toe with your competitors. The guide below explains what it takes to compete with big name pest control companies as a small business owner. Start in a Small Area When you begin marketing your pest control company, start small. You may reach out to people in your neighborhood or businesses nearby that already know who you are. The benefit of starting close to home is that you can save money in fuel and develop a buzz about your services online and around the town. The homeowners in your neighborhood may talk about you at work, at church, at school, or wherever else they go, and before you know it, you’re getting phone calls about your pest control services. Leave your business cards with stores and service providers in the area that you have a strong bond with. They are more likely to promote your business for free because they trust you and the work that you do. Over time, you can build a strong enough reputation to start branching out with your pest control marketing. Understand What You Have to Offer Rather than getting intimidated by franchise pest control companies and fancy ad campaigns, focus on what you have to offer your clients. A lot of...
Pest Control Marketing: How Close Should I Be to My Competitors?

Pest Control Marketing: How Close Should I Be to My Competitors?

We’ve all heard the phrase “keep your friends close and your enemies closer,” but how applicable is that in the business world? As a pest control company, should you make friends with other specialists in the area, or should you stay far away from your competitors? The answer to that question may surprise you… The Benefits of Sticking Close to Your Competitors Having a cordial relationship with the competition is always a good idea, regardless of the industry you work in. Sure, this may seem like you’re sleeping with the enemy, but in all actuality, you are creating mutually beneficial bonds with a potential source of leads for the future. Specialty Services Most pest control companies have a certain specialty that they are known for; mosquito control, bee hive eradication, wild animal removal, etc. You may dabble in all of that and more, but there could be a certain area that you’re considered the “expert” in. If one of your competitors gets a project they aren’t equipped for or skilled enough to handle, they can refer their clients to you. This reference alone is all that client will need to trust you to do the work. On the flip side of this, you may be able to refer clients to your competitors if you feel that they are better qualified to handle a certain task. You won’t lose the client for good, but you may lose out on one job that someone else is more prepared for. It is better to set your clients up for success than to attempt at a task and fail miserably. Then you WILL...