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Pest Control Marketing: Google Local Update

Pest Control Marketing: Google Local Update

In another major update to their local listings, Google is now only showing 3 pest control businesses in their local listings, instead of 7. This may have a major impact on your business. Those businesses that were listed 4-7 will get far fewer clicks and calls, and those who are in the 1-3 spots, should get a lot more. Here is what the full search results page for “pest control lafayette” looks like today: Here is a screenshot of what the old 7 pack looked like for the search phrase “pest control lafayette la” as of last week: With the major change in the local search results, here is a zoomed in view of the same search today. 57% of the pest control businesses that used to show up on the first page are no longer there. This is great news to the other 43%, or those in the top 3 listings, as their traffic and phone calls should increase significantly. Other Major Changes There are a few other changes that we’ve noticed so far: Phone Number Removed – Google has removed the phone number from the first page of the results. It is however on the next page, if you click on the listing. Google+ Links Removed – The link to your google+ page is no longer listed. This may signify the phasing out of Google+. Added Store Hours – Store hours are now showing on the listing if you have them in your Google directly listing as you should. Other Potential Future Changes We are keeping an eye on Google Home Services . In the San Francisco...

Pest Control Marketing: Getting More Bang For the Buck With Your Advertising Budget

Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about where you spend your advertising dollars. And according to the latest research on where American consumers look for contractors, you need to spend your money in online advertising. Yelp for Business Owners reports that 85 percent of consumers use the Internet to find local businesses. This means the average customer looking for a pest control contractor isn’t looking for you in print advertising, on the radio, or in the white pages anymore. They are looking for you online. The question is, will they find you? Paid Search Marketing There are several ways to spend your marketing pest control dollars. One way is to go the more “traditional” online route of paid search marketing. Google AdWords is the place to start because Google is the number one search engine by a long shot. We know your potential customers are online, and we know they are more than likely using Google. Paid search marketing includes pay per click ads that appear in a potential customer’s search results. These are highly targeted and local, matching up a searcher’s physical location and choice of keywords with your ad. AdWords has several powerful tools that allow you to track the success of your ads and make adjustments in order to maximize matches between potential clients and your ads. While...

How to Rank Your Pest Control Business Higher in Google Local Business Listings

Ranking your pest control site on Google requires some traditional search engine optimization work, including keyword placement and linking strategies. Since you probably aren’t looking to connect with customers three states or an entire continent away, you also want to keep local search results in mind. Ranking higher in Google local business results helps you get seen online by users who are in your area and who are searching for pest control services. In other words, Google local business is a great tool for connecting with your target audience. Optimize your site with both local and industry factors in mind. For the best chances at ranking higher in Google local business, you need to optimize your site with both local and industry information. That requires geographic-based keyword research to see what phrases people in your area use to find pest control services online. Then, your content should include those pest control keywords as well as location-specific words such as towns, streets, neighborhoods, or states. Include cities and states in titles, headers, and image tags where appropriate. Include NAP information, your business name, address, and phone number in the right place on your site. NAP information should be crawlable by search engines, so it shouldn’t be included only as part of an image or Flash content. Make sure NAP information on your site matches your Google Places and other online listings, and mark up your NAP with Schema for added visibility. Inform the pest control consumer with awesome content. Get more play in search engines and Google local business by delivering awesome content that users particularly local users are likely...

Why Google Local Search Is Vital To Your Pest Control Business

The World Wide Web may confuse many smaller, pest control businesses. Just because we are interacting with friends and family all over the county and keeping after the same all over the world, that doesn’t exclude one simple fact: most pest control business is ultimately local. If you have been off the grid of local search it would be wise to find out your local status and see where your business lies. There are many reasons why local search should be paramount for your pest control seo efforts; here are a few. op Audience of One As a pest control operator, you may not have a store front so you may think that this takes you out of the local search equation. Or you may think that your local search rankings aren’t important because there are only so many options in the vicinity. Actually, for both of these, that is not at all true. 82% of all local search is followed up by some type of personal interaction; a visit or a phone call. Just because your search results say great things about you a customer who’s going to let you into their home may feel a tad wary. For this reason they may need to sit down with you, look you in the eye and really come to some type of understudying with how or if you can help them. Fundamentally business is customer and provider. Seeking Understanding Local search is done all the time, by everyone. Some 3/4 of internet users get on and perform local searches at some point over a measured time. How are customers...