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Pest Control Marketing: Getting More Bang For the Buck With Your Advertising Budget

Getting more for our money is the American way. Coupons, rebates, bargain hunting blogs, there are a million ways folks try to get every dollar to stretch just a little further. Your pest control marketing budget is no different. You need to get the most of your money and that means making strategic decisions about where you spend your advertising dollars. And according to the latest research on where American consumers look for contractors, you need to spend your money in online advertising. Yelp for Business Owners reports that 85 percent of consumers use the Internet to find local businesses. This means the average customer looking for a pest control contractor isn’t looking for you in print advertising, on the radio, or in the white pages anymore. They are looking for you online. The question is, will they find you? Paid Search Marketing There are several ways to spend your marketing pest control dollars. One way is to go the more “traditional” online route of paid search marketing. Google AdWords is the place to start because Google is the number one search engine by a long shot. We know your potential customers are online, and we know they are more than likely using Google. Paid search marketing includes pay per click ads that appear in a potential customer’s search results. These are highly targeted and local, matching up a searcher’s physical location and choice of keywords with your ad. AdWords has several powerful tools that allow you to track the success of your ads and make adjustments in order to maximize matches between potential clients and your ads. While...